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Background Paths
Background Paths

SaaS Platform Growth Strategy

Strategic content marketing and technical SEO program that reduced customer acquisition cost by 40% and established organic search as the primary growth channel for a B2B project management SaaS.

The Problem

  • •Unsustainable customer acquisition costs killing profitability
  • •Minimal organic traffic and search visibility
  • •No content strategy or conversion optimization

Our Approach

  • •Full-funnel content marketing strategy with SEO optimization
  • •Technical SEO fixes for performance and indexability
  • •Conversion rate optimization and link building campaign

Results

+250%
Organic Traffic
+180%
Organic Signups
-40%
Customer Acquisition Cost
+67%
Conversion Rate
45 keywords
Top 3 Rankings
+18 points
Domain Authority
52%
Organic Revenue Share

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