Analytics9 min read
How to Track Phone Call Conversions from Google Ads in GA4
Phone calls remain a major conversion route for UK service businesses. Here is how to make sure those calls are tracked properly in Google Ads and visible in GA4.
Blog — Analytics
Data-driven marketing insights, GA4 tips, and analytics strategies to measure what matters and make smarter decisions.
Analytics7 min read
Core Web Vitals: A Simple UK Guide for Small Business
Speed isn't a luxury any more — it's a ranking factor. Here's a plain-English Core Web Vitals guide UK small business owners can actually use to improve their site.
Analytics7 min read
Google Tag Manager: A Small Business Guide
Google Tag Manager lets small business owners manage every marketing and analytics tag from one dashboard — no developer required. Here is how to set it up and use it well.
Analytics7 min read
Conversion Tracking Google Ads: The Complete UK SMB Guide
If you're spending on Google Ads without solid conversion tracking, you're paying for clicks and hoping for the best. Here's a practical, no-jargon guide for UK small businesses on what to track, how to set it up properly, and how to spot when your numbers are lying to you.
Analytics7 min read
Google Search Console Guide: A Weekly Check for UK Sites
A practical Google Search Console guide for UK small businesses — what to check each week, how to read the reports, and how to spot SEO problems before they cost you traffic.
Analytics7 min read
How to Track Marketing ROI Without a Data Team
Tracking marketing ROI doesn't require a data team — just the right framework, the right tools, and a habit of checking the numbers that actually matter. Here's a practical guide for UK small businesses who want clarity, not dashboards no one opens.
Analytics8 min read
GA4 Setup Guide for Small Businesses: Reports That Matter
Universal Analytics is gone. Here is a clear GA4 setup guide for UK small businesses, plus the handful of reports that are actually worth your time each week.
Analytics8 min read
Analytics: Why Your Bounce Rate Doesn't Matter (And What
Most UK small businesses are reading their analytics backwards. Here's what to measure instead of bounce rate, and how to set up tracking that actually reflects how your business is performing.
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